The GOOD/Corps website was designed by Atley Kasky and Keith Sharwath, and developed by Jon-Kyle of Cargo. The site is an excellent example of how one design can successfully make use of typefaces from multiple webfont services—a possibility many people don’t necessarily consider as an option when building their typographic palette.
To maintain the existing GOOD brand typography, the site uses Sabon from Webtype and Trade Gothic from Fonts.com Web Fonts. Complementing that is FontFont’s FF Bau (served via Typekit) which Kasky describes as striking “the right balance of irregular and modern”.
Sharwath noted a newfound sense of typographic versatility from the growing number of webfont options available today:
… This was the first project I’ve worked on where I felt we had the freedom to choose fonts in the same way we would on a print project. There’s finally a sufficient number of fonts available, and more coming out everyday.
He also explains that webfonts make the site faster:
Using web fonts to do most of the graphic heavy lifting also allowed us to come up with a design where all the content exists on a single plane. This would have meant heavy load times had we try to do the same design using antiquated methods like image-based type or flash.
The GOOD/Corps site is a single long-scrolling page (see partial zoom-out at right), a simplification which Kasky says allows for a more directed user experience:
The linear navigation and layout told [GOOD/Corps’] story best, you can take it all in by scrolling or you can bounce around for quick reference. It’s all right there on the table for the viewer to consume as they please.
To maximize on the simplified structure of the site, the team opted for bold, blatant typography and graphic elements. Kasky concludes:
We wanted it big, we wanted to be overt and obvious, we wanted to be simple and we wanted those things propped up by the details.