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News and information related to Webtype, including new fonts, technology, and general observations on the state of online typography.

Introducing the Monokrom Type Foundry

MonokromWe are excited to introduce a new type foundry on Webtype, all the way from Norway: Monokrom. Sindre Bremnes and Frode Bo Helland founded the young company in December 2012 to focus on high-quality retail typefaces and custom type design. Monokrom joins Webtype with their full typeface catalog all at once — five small, well-considered families, all with a certain nordic touch.

Vinter
The elegant Vinter, designed by Frode Helland, is the jutting display face in Monokrom’s current catalog. Although sans-serif and extremely light, it has visible stroke contrast that emphasizes downstrokes and lends a sparkle to the letterforms. Vinter dares you to use it as large as possible to embrace its charm. We recommend sizes above 60px. Suitable for editorial design and striking display applications.

Satyr
Sindre Bremnes designed his Satyr as a text face for reading sizes. Yet with its modulated asymmetric serifs and interesting edged and angled curves, it deserves much larger exposure. The italic is especially engaging. Its hearty flavor lets Satyr stand out as a solitary typeface on a lucid website. Nonetheless, you can also combine it with a clear sans-serif such as Aften Screen, Solitaire or Freight Sans.

Faunus
Faunus, also designed by Bremnes, started as a display cut to Satyr but evolved in a slightly different direction with different detailing. The two still make a perfect pair. We recommend using Faunus in a medium or large size in short texts, editorial design or display settings.

Aften Screen
Frode Helland drew Aften Screen to perform especially well in small sizes and on low resolution displays. Stylistically it sits between the open, dynamic humanist sans and more rigid grotesks. The clear letterforms have broad proportions and are generously spaced, but feature only a moderate x-height. This helps Aften Screen look less crude at larger sizes, compared to other classic screen fonts, and gives accents above lowercase letters more room. Aften Screen combines well with a wide range of text or display faces. (Be daring, we offer a free 30-days trial for all fonts.)

Telefon
Telefon is the “revival” in the current Monokrom catalog, in the wider sense of the term. The lettering of the word TELEFON on old Norwegian phone booths gave Sindre Bremnes the idea for a geometric typeface. He incorporated the “low waist” of the capitals and spiky vertices of his model into his design, but all other characters are drawn from scratch to fit the style of constructed letterforms from the 1930s.

Telefon lettering

We recommend Telefon for short texts in medium sizes or display typography. As a typeface for small body copy to go with it, try Apres RE or Giza RE.

As with every typeface on Webtype, all fonts from Monokrom can be tested free of charge for 30 days. For more details, see the respective webfont page.


Herald Gothic from Font Bureau

Harald Gothic Specimen2Squarish, tall and all caps — Herald Gothic is an incisive typeface for headlines and display typography, designed by Matthew Butterick. The family is based on a single condensed ATF sans-serif from the late 19th century. Butterick added two more weights, and for each weight an alternative style of capitals, and small caps.

The caps mapped to the uppercase characters on the keyboard feature bevelled corners, a practice common for news heads in the 1870s. An alternate set of capitals with less chamfered, more diagonal forms (third line of the specimen) are on the lowercase letters of the keyboard. Additionally, Butterick included small caps that match this second design of capitals. Here’s a sample set of CSS code to access the small caps font-feature on the web (viewable in OpenType savvy browser such as Internet Explorer 10+, Chrome 21+, and Firefox 15+):

-moz-font-feature-settings: "smcp=1";
-moz-font-feature-settings: "smcp" 1;
-ms-font-feature-settings: "smcp" 1;
-webkit-font-feature-settings: "smcp" 1;
font-feature-settings: "smcp" 1;

Herald Gothic is a strong design that combines with a variety of temperate text faces such as Ibis RE, Scout RE, or Giza RE. Like all fonts on Webtype, it can be tested free of charge for 30 days. For more details, see the Herald Gothic webfont page.


Hermes FB from Font Bureau

Hermes Specimen

Matthew Butterick’s Hermes FB is inspired by Hermes Grotesk, an early 20th century typeface by the Berlin type foundry Woellmer. Like Berthold’s Block it resembles German jobbing type of everyday printing around the 1910s and ’20s. Blunt corners suggest the wear and tear of rough presswork. The first styles of Hermes FB date back to 1995. In 2010, Butterick added more weights, italics, and glyph variants to expand the family’s versatility.

Just like its ancestors, Hermes FB lends itself as a typfaces for branding, display typography or headlines. It is of rather narrow proportions but generously spaced and therefore also suitable for body copy down to 14px in the lighter weights. As a titling font, it combines well with text faces such as Ibis RE or Giza RE.

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Hermes FB in use on steelprice.com, the website for the Swedish steel prize.

By using the alternate forms for a, g and other key glyphs you can change the character of the typeface significantly. With the (standard) single story a and g it radiates a straightforward atmosphere with hints at geometric typefaces of the 1920s. The double story a and g stylistic alternates make Hermes FB more timeless and adaptable as a text face (used in the third specimen line). For even more experimental variations, try the unicase alternates.

unicase

Unicase alternates for A, E, M, N and U are accessible via stylistic set 8 (ss08) or the “unic” feature, supported by Internet Explorer 10+, Chrome 21+, and Firefox 15+.

A sample set of CSS code that can be used to access stylistic sets and features:

-moz-font-feature-settings: "ss08=1";
-moz-font-feature-settings: "ss08" 1;
-ms-font-feature-settings: "ss08" 1;
-webkit-font-feature-settings: "ss08" 1;
font-feature-settings: "ss08" 1;

or

-moz-font-feature-settings: "unic=1";
-moz-font-feature-settings: "unic" 1;
-ms-font-feature-settings: "unic" 1;
-webkit-font-feature-settings: "unic" 1;
font-feature-settings: "unic" 1;

 

As with all fonts on Webtype, Hermes FB can be tested free of charge for 30 days. For more details, see the Hermes FB webfont page.


Brand Everywhere: Lizzie Skurnick Books

This case study marks the fourth in our Brand Everywhere series in which we talk to designers who use consistent print and screen type to build a comprehensive identity.

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The first thing you read on the recently launched site for Lizzie Skurnick Books is this clear mission statement: “devoted to bringing back the very best in young adult literature, from the classics of the ’30s and ’40s to the thrillers and novels of the ’70s and ’80s.” With these historical periods as touchstones, default typography simply would not do for this brand. Knowing that a modern publisher couldn’t settle for system font replacements, Lizzie Skurnick’s designer Eric Gordon made a savvy choice in Harriet Display for both print and web.

Mid-century young adult paperbacks informed the typography of the LS Books covers.

Mid-century young adult paperbacks informed the typography of the LS Books covers.

Family showingOkay Type’s Jackson Cavanaugh designed Harriet as a contemporary reflection of the typefaces popular in mid-20th-century American and English design. Sparkling serifs with high stroke contrast (like the large display versions of Baskerville, Century, and Caslon) were commonly used on paperback covers throughout the era. Harriet nods to these styles but has its own personality, unburdened by any particular model. This was certainly in Gordon’s mind when he selected the typeface for the brand. Quoting from his interview on the LS Books blog:

“Lizzie Skurnick Books is reissuing novels from the past few decades, so it was important that the type acknowledge that history but also look fresh. Had we been designing for just, say, ’70s-era books, they might have had a very specific look, evocative of that period. Since the catalog spans multiple decades – each with their own distinctive design trends – the goal was to come up with a design structure that could feel appropriate for any of those time periods. Not quite retro, but retroish. The primary typeface we used (Harriet) really does a great job of being able to slip between eras, and the different color schemes and photo treatments can help push the covers to be more vintage-y or more contemporary.”

Print

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Harriet Display is used within a common layout for all Lizzie Skurnick book covers, building a strong identity that varies only in photography and color. Harriet Text, a sturdier variation designed for small sizes and longer passages, is used along with H&FJ’s Whitney for the synopses on the back covers.

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We asked Gordon to tell us more about how the covers define the Lizzie Skurnick brand.

“Because this series of books spans such a range of decades and design styles, we’re trying to evoke the past without really being specific. Lizzie’s photo archive of vintage young adult fiction covers informed many of the design decisions – such as type treatment and the slightly distressed cover stock – but the color schemes are more punchy and current. Some readers might have originally checked these books out from the library, so we’ve also incorporated elements like the colored spine texture and cover stamp as a little nod to that history. For the cover images, when we can, we’re trying to use photography from the authors themselves. On Lois Duncan’s Debutante Hill, for instance, that photo features the author herself and was taken by her father.

Web

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On the web, Harriet is paired with Freight Sans, a Garage Fonts release designed by Joshua Darden. Gordon tells us that this choice was another effort to keep the look relevant to today’s readers:

“We wanted to acknowledge the stories’ history but also use a typeface that looked fresh. Combining the more flowery Harriet with a modern sans like Freight really helped achieve that.”

Both the Harriet and Freight Sans families are served to the site by Webtype. Gordon put our 30 days of free testing to good use:

“Working with Webtype was seamless. The trial licenses really allowed us the flexibility to test out various weights and determine what worked best on screen.”

The effort paid off. From paperback cover to online catalog, Lizzie Skurnick Books presents a cohesive identity that pays homage to the literary history the imprint represents, and appeals to new, young readers while treating them like adults.


Shift from MCKL

We are delighted to welcome MCKL as a new type foundry on Webtype. The Minneapolis-based studio, run by Jeremy Mickel, offers retail fonts, custom typeface design, lettering, and logo development. We’re looking forward to a number of unique, eye-catching designs from MCKL, of which the first one is Shift:

Shift specimen2

No, it’s not monospaced, although it hints at the aesthetic. Shift is inspired by American slab-serifs from the late 19th century. The lighter weights take on the personality of a typewriter face, with flared terminals and prominent pointy serifs. Yet there is a notable change from the gradual transition between Extra Light and Medium to the beefier Bold and Black. The heavier styles act more like an Egyptian for titling use, with smaller counters and only thin spaces between characters.

Shift’s unique flavor makes it a great choice for a solo appearance on your website when all you need is one strong typeface. But it also plays well with other fonts — as body copy in sizes down to 14px or as a display face in the spotlight. The popular lodging website Airbnb uses Shift in both ways to great effect: on its own on their annual report page, and in combination with Helvetica on the main site.

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air1
air2

Try Shift with an American gothic or a restrained sans-serif, for instance Scout RE, Titling Gothic or Marat Sans. You can also customize its flavor by using Shift’s stylistic alternate characters (supported in OpenType-savvy browsers such as IE10+, FireFox 4+, or Chrome 22+.)

alternates

Alternate numerals for extra charm in stylistic set 1 (ss01), letters with bottom serif in ss02, and simple “schoolbook” forms for a, g, and y in ss03.

Here’s a sample set of CSS-rules to access the stylistic sets, for instance ss01:

-moz-font-feature-settings: "ss01=1";
-moz-font-feature-settings: "ss01" 1;
-ms-font-feature-settings: "ss01" 1;
-webkit-font-feature-settings: "ss01" 1;
font-feature-settings: "ss01" 1;

 

As with all fonts on Webtype, Shift can be tested free of charge for 30 days. For more details, see the Shift webfont page.


Webtype in use: Örnsbergsauktionen 2013

oa-home

Stockholm studio Konst & Teknik is often found at the fringes of design, producing books, websites, and identities that are just north of “normal”. Their work for Örnsbergsauktionen 2013, an independent design auction, is no exception. The site is a single, long-scrolling page that contains not only all the information for the event but also the entire catalog of objects on offer. The approach is unexpected but delivered with clarity and confidence, and the support of just one font: Font Bureau’s Nobel Regular.

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Each object photo is centered on the page and is seamlessly replaced with the next photo as the user scrolls. The text labels move with the scroll, giving a sense of movement and place.

Each object photo is centered on the page and is seamlessly replaced as the user scrolls. The overlaid text labels move with the scroll, lending a sense of movement and place.

We asked Konst & Teknik’s Peter Ström to tell us how this unusual site was born.

What was your role in the design process?
Örnsbergsauktionen is an annual “artist operated auction house for studio produced, independent design and craft in Örnsberg, Stockholm”. As the auction itself is organized by 3 designers/artists the overall budget is limited (think trading economy) so we decided to set up a time limitation: one weekend. The deadline was Saturday for a finished structure and mockup of the site, and Sunday to add all the content. The photos of the objects were taken on the Sunday and were delivered straight from the photo shoot. The site went live on Monday and the auction happened on the following Friday, four days after the site was launched. For these reasons, there is no CMS and the few updates that had to be implemented over the short life-span of the site were done manually and uploaded via FTP, the old school way (a way of working we actually like and do quite a lot, as we can change and adopt the design of the site for every change).

Inspired by a window at the event space, the Örnsbergsauktionen hexagon looms large.

Inspired by a window at the event space, the Örnsbergsauktionen logo looms large.

Why did you choose Nobel?
The identity for the auction was designed by Hanne Lindberg, and included (among other things) Nobel. Hanne’s design was informed by the building where auction takes place — a hexagon-shaped window from the façade, and an old sign by the entrance that is set in a typeface that resembles Nobel.

Since we knew we could find a nice webfont version of Nobel through Webtype we decided the site would use the typeface exclusively.

oa-old-sign

On old sign in the auction house inspired Ström…

Geometric type on an early 20th-century sign at the auction space inspired Lindberg to choose Nobel, a typeface of a similar age and appearance.

What features were most important to you when choosing the type?
In general, when choosing a webfont, the most important criteria for us is the confidence that it will render well across different systems and browsers, without us having to try on each and every system ourselves (a process that just isn’t feasible for low-budget, time-sensitive projects like this one). That’s why we prefer to host our webfonts through a hosting service like Webtype if possible. However, the choice of typeface often comes before knowing what font-hosting solution we can choose, so sometimes that is not possible. In this particular case, as Nobel was used in the identity already, and we knew Webtype hosted the typeface for a reasonable price, the choice was easy. The website is so simple that we could easily implement only one weight of the family, but in more complex situations we probably would have used another weight or complementary typeface.

oa-blue

How did you go about determining font sizes, line-spacing and other typographic parameters?
As we like to keep things as simple as possible, both to save time but also to keep things simple while coding (we are slow coders), we usually aim for as few different font sizes as possible. The size of the imagery was already determined because the photos had to fit within the view of a smaller laptop screen. So we started with a font size that worked well when overlaid on the photos — not so big that it dominates, not so small that it’s invisible. Then we chose the other two sizes to contrast with the first size and also to work in the layout (2/3 / 1/3 column grid) of the top section. Line-height was based on two factors: we had to use underlines for headlines and links (as we only had one weight) and they needed to be 2px thick to harmonize with the typeface — hence the line-height had to “fit” that nicely.

How was your experience with licensing and implementing the font?
Always a pleasure! We use many different hosting services and let’s just say that Webtype is one of the easiest ones we have tried.


Helsinki from LudwigType

Helsinki specimen

Our second release from Berlin-based LudwigType is the sans-serif Helsinki, a family inspired by Finnish road signs. Ludwig Übele designed the initial first style during a long winter in the North of Finland in 1998. Like other classic wayfinding typefaces such as Highway Gothic or DIN, the Finnish signs feature rather crude, constructed letterforms. Attracted by its unaffected charm, Übele developed the font into a family of seven weights, balancing out its kinks but maintaining the vernacular nature. In 2013 he expanded the character set, revised the weight range and added italics.

Helsinki is a typeface of narrow proportions. The light styles are optimized for text sizes down to 10px, while the bold and black weights are geared for high-octane headlines of a contemporary spirit. It suits retail and editorial sites, as well as user interfaces (as in the celebrated weather app Partly Cloudy). Helsinki is a great alternative to typefaces like DIN or Interstate. If you want to combine it with a Serif, try the sturdy Freight Micro, Ibis RE or Proforma.

Helsinki use

For OpenType-savvy browsers such as Internet Explorer 10+, Chrome 22+, and Firefox 4+, you can make use of Helsinki’s stylistic alternates — for instance a “potbelly-shaped” a, double-story g, a J with vertical terminal, and a Q with simplified tail (Stylistic Set 01). Also available are a tabular 1 with serif, and a slashed 0. These can be accessed in CSS3 via feature-settings like in this sample set of CSS-rules:

-moz-font-feature-settings: "ss01=1, tnum=1, zero=1";
-moz-font-feature-settings: "ss01" 1, "tnum" 1, "zero" 1;
-ms-font-feature-settings: "ss01" 1, "tnum" 1, "zero" 1;
-webkit-font-feature-settings: "ss01" 1, "tnum" 1, "zero" 1;
-o-font-feature-settings: ""ss01" 1, "tnum" 1, "zero" 1;
font-feature-settings: "ss01" 1, "tnum" 1, "zero" 1;
Feature-settings: Stylistic Set 1 (ss01), Tabular Figures (tnum), Slashed-Zero (zero)

 

As with all fonts on Webtype, Helsinki can be tested free of charge for 30 days. For more details, see the Helsinki webfont page and make sure to pay LudwigType’s neat little demo site a visit to see the fonts in action.

Helsinki minisite


Brand Everywhere: REI

This is the third installment of our Brand Everywhere series highlighting excellent executions of typographic consistency across various kinds of media.

rei-seattle-ranger-station

For many campers, hikers, climbers, kayakers, runners, skiers, and other outdoors enthusiasts, Recreational Equipment, Inc. (REI) is the first stop in preparation for their next adventure. Founded in 1938, the Seattle-based company is one the most well-respected corporations in the world, due in large part to its unusual setup as a “consumer cooperative”, in which the customers own and run the show. It’s the largest such organization in the US, with over 5.1 million active members.

rei-store-member-sign

Under the helm of Creative Director Jason Sutherland, REI’s visual identity has grown as solid as is its reputation. The look is grounded in two strong, American-made typefaces: the bolder weights of Rockwell, which has long been part of the company’s identity, and more recently, Interstate, a straightforward, workaday sans that sits well atop REI’s heavy slab foundation. Clarendon is also part of the brand’s legacy, found on store exteriors and other branding.

Interstate was introduced to the brand a few years ago, with the goals of readability and utility in mind, but Sutherland also sought to build on REI’s unique qualities and heritage. “Because Interstate is a modern adaptation of the highway fonts developed from around REI’s founding era, it had what I was looking for in terms of readability, history, and authority,” Sutherland says. “In terms of quick read for headlines, nothing beats a font designed to be read from a speeding car! I also thought that the unconscious association with highway signs everywhere would encourage more spontaneous road trips of cars packed full of camping gear and good friends.”

Sutherland also reminds us of the diverse personalities that a typeface can reveal depending on how it’s set. “I liked the way Interstate balanced history with modernity, with those characteristics expressing themselves differently between uppercase and lowercase uses of the type.” This versatility manifests itself in Interstate’s various weights, as well. A loosely-spaced lowercase Regular can instantly evoke vintage road signs, while the hefty all-caps Black (as used on REI’s homepage and in the printed catalog below) is decisively modern, effectively promoting the latest helmet cam or hi-tech running shoe.

rei-catalog-shoes

Beyond typography, REI’s core branding elements include a refined and limited color palette and excellent nature photography, but another key component is the tone of their communication. Sutherland says his primary mission is to recreate the great experiences customers have in REI stores. “Because these experiences are based on person-to-person interactions, our tone is conversational, friendly, and imparting the knowledge of the outdoors. Language is very important to us.”

That sense of membership and community is echoed throughout the company’s materials, and even back to the stores themselves where the walls sometimes feature snapshots of members at play in the great outdoors.

Photo by Callison, the firm responsible for the SoHo, NYC store.

Photo by Callison, the firm responsible for the SoHo, NYC store.

rei-member-wall_REI-1164px

Despite the informal, scrapbook style of this display, the REI brand is still apparent. A deft touch of all-caps Interstate is all that’s needed. This balance of humanity and professionalism demonstrates the effort Sutherland and the designers at REI have put into their corporate identity.

Retail Signage & Displays

The REI retail experience is perhaps at its best at two of their landmark locations: the flagship in Seattle, and the historical restoration that recently opened its doors in SoHo, New York. We stopped by these locations and took some photos that show how Interstate promotes, informs, and points the way throughout the stores.

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Print

REI prides itself not just on selling stuff, but also on providing guidance on the increasingly complex array of recreational gear. Product info sheets are available in the stores to help members make more informed purchase decisions. Their design naturally mirrors the look of the in-store displays, for a cohesive shopping experience that instills confidence in REI’s expertise.

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And that sense of continuity holds for every printed piece in the store, including this credit card offer for members.
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REI doesn’t send a lot of direct mail (they are, after all, as environmentally conscious as retailers get), but when members receive their occasional catalogs the familiar typographic tone immediately reminds them of their last trip to the store. Color cues are cohesive too: in the REI brand vocabulary, red means “you’re going to save some money”. Just as red banners call out the clearance section in the retail space, catalogs (like the one below) with red accents highlight sales. Discounted percentages and prices are all set in crimson Interstate.

rei-fall-2013-sale-catalog
rei-fall-2013-sale-catalog2

Video

REI’s YouTube channel is replete with engaging coverage of their travel programs, product tips, member stories, and short company culture documentaries. Over the last year or so, the videos invariably use Interstate for titles and captions. The type is always white, with just enough subdued drop shadow to separate it from the background.

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Web

rei.com

REI.com is undergoing an iterative transformation to adopt all the elements of the branding guidelines. Until recently, implementing the corporate typefaces on the website was a complicated matter, requiring images or font replacement hacks. Webtype is helping to bring REI’s online presence in line with the rest of their identity by serving Interstate for homepage features and other headlines. Now that these bits of text are truly text — not images — they are much easier for the REI production team to edit and scale.

Note the green bar at the bottom of the main image, echoing the in-store displays. Even the “Clearance” label matches the retail store look.

Note the green bar at the bottom of the main image, echoing the in-store displays. Even the “Clearance” label matches the retail store look.

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Some of REI’s minisites are fully integrated with Webtype. The REI 1440 Project, a place for members to share photos of the outdoors, is a particularly eye-catching example. Webfonts are critical in this environment where the page needs to work at any size, all the way up to fullscreen.

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The remarkable consistency throughout this broad range of material shows just how effective a strong typographic identity can be when it’s well defined and executed. With its direct and deliberate design approach, tempered by a sincere love of nature, REI makes us want to grab some gear and get outside.


Agency FB from Font Bureau

Agency Specimen

Font Bureau’s popular Agency FB series of rectangular sans-serif typefaces is now available for the web, exclusively from Webtype. The extensive family, designed by David Berlow, harks back to Morris Fuller Benton’s Agency Gothic for American Type Founders. First released in 1932, it was a single all-caps titling style of narrow proportions, accompanied by an outline version, to be used for headlines and advertising.

In 1990, Berlow saw potential in the squared forms of the narrow capitals for a wider range of application. He designed a lowercase and added a bold to produce the initial Agency FB family, which was an immediate hit. Sensing strengths that surpassed the original condensed styles, Font Bureau developed Agency into a major series comprising 25 styles of five weights in five widths.

Agency FB is well-suited as an incisive headline or display typeface in medium to large sizes, according to the particular weight and width. It combines well with strong or squarish serif typefaces like Ibis RE, or an all-purpose sans like Antenna RE.

As with all fonts on Webtype, Agency FB can be tested free of charge for 30 days. For more details, see the Agency FB webfont page.


Stainless from Font Bureau

Stainless specimen
Distinctly contemporary and robust — we are happy to now offer webfonts for Font Bureau’s popular type family Stainless.

Stainless started out in designer Cyrus Highsmith’s sketchbook where he was experimenting with the idea for a sans serif version of his slab serif Dispatch. As he drew strokes and counters, he realized that he had an original family with its own strong character, not just a partner to his Slab. The discreet geometry gives Stainless a reliable presence without feeling overly static or rigid. Wide open forms in letters like c, s, a, e aid readability in smaller sizes and emphasize the horizontal line. The fonts are optimized for use in sizes down to 14px.

Stainless styles

Stainless is available in compressed, condensed, normal width and extended, and in the weights Light, Regular, Bold and Black, each with Italics.

The ample choice between 32 styles in different widths and weights make Stainless perfectly equipped for branding, complex designs, editorial and display typography. While its serifed relative Dispatch is a great, obvious pair for Stainless, try combining it with other serifs like Prensa, Proforma or Rocky. To complement Stainless in very small sizes we’d suggest Scout RE, Antenna RE or Dispatch Mono.

Stainless, or any other typeface on Webtype can be tested free of charge for 30 days. For more details, see the Stainless webfont page.


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