Big Moore from Font Bureau

Big Moore
Big Moore is the refined and well-balanced transitional display face by Matthew Carter that brings back the proportions true to Baskerville’s times.

In 1766, Isaac Moore, manager of Joseph Fry’s type foundry in Bristol, England, issued a specimen under his own name. It showed several typefaces closely following the designs of John Baskerville, then at the height of fashion. When Stephenson Blake cut their 48-point Fry’s Baskerville in about 1910, they made it conform to the newly introduced standard alignment — at the price of short descenders and historically less appropriate lining figures. With Big Moore, Carter remedies the deficiencies brought about by former technological requirements. As in the types of Baskerville and Moore, more elegant full-length descenders, old-style figures and beautiful Italics have been made available again.

But the two styles of Big Moore come with even more OpenType features and amenities for fine typography: Standard (liga) and discretionary ligatures (dlig), swash capitals (swsh) for the Italic, alternate characters (ss01, ss03) and ampersands (ss02), fractions, as well as punctuation, currency and math symbols for both lining and old-style figures. You can use these via font-feature-settings in your CSS (more information on how exactly in this post).


The alternate Q’s and ampersands are accessible via stylistic sets 01 and 02. Below, the swash caps of the italic style, swash ligature for ‘Th’, an ‘f’ and ‘t’ with longer crossbar for adhoc-ligatures in the Roman (ss03), and Big Ben.


Standard and discretionary ligatures, as well as historically more appropriate old-styles numerals for both the roman and italic style.


Big Moore is made for exquisite display typography in heads, banners and on splash pages. Try Harriet Text or Poynter Serif RE as a companion for body copy, or a sans-serif like Scout RE or Aften Screen. As with all fonts on Webtype, Big Moore can be tested free of charge for 30 days. For more details, see the Big Moore webfont page.


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